I love stories, and SJ is full of it.
Yesterday SJ told me the story about the Korean cookie Choco-pie.
Choco-pie was born allready in the 60’s, and has since then made it's way into most Korean households. The original Choco-pie is made by ORION, but today there are several copycats on the market, such as well known LOTTE. But Koreans know their Choco-pie, almost every one can tell the difference in a blind-test.
And everyone has heard about "the cookie and the North Korean". In the military in Korea you can eat the Choco-pie cookie for free. And once in DMZ, a South Korean soldier met a North Korean citizen. He was very hungry, and the South Korean wanted to give him something, but all he had was his Choco-pie, so he gave the North Korean his Choco-pie.
The North Korean ate the cookie, and was very impressed by it’s taste. He started to feel that he really wanted to feel that taste again. So he escaped, he survived the mines and he passed the military zone, and he made it to Seoul. Several years later he was asked, what made you escape?
- I really wanted to eat Choco-pie again!
Hmmmm, when I think about it this story is almost too good for the Choco-pie companies not to be made up by them! Like the IKEA- story, it’s all made up.
But on the other hand, the cookie - story is too good to be made up to! If it is made up to sell more Choco-pies, I would like to know who came up with the idea, it's great PR!
Inga kommentarer:
Skicka en kommentar